We created a limited-edition beer with a women-owned brewery, Talea, to mark the debut of Flamingo’s newest razor technology, the Moisture Plus Razor. Flamingo’s Shower Beer added something unexpected (and refreshing) to women’s shower routine and we partnered with TikTok icon Tinx to ground the limited edition offering in cultural relevancy. Inspired by Tinx's favorite spots to grab a pint, this collaboration level-upped self-care rituals for any and all shower beer fans. The partnership was covered in Ad Age, Page Six, and Marie Claire.